How BU Prepared Alumni for a $1Billion Campaign, and Other Alumni Engagement News

How Boston University Prepared its Alumni for a $1Billion Campaign
Senior leaders at Boston University share how BU prepared its alumni community for the institution’s first comprehensive campaign, boosting alumni event attendance from 7,000 to 52,000 in the process.

Ohio University Names First Woman to Lead Alumni Association
Jennifer Lewis Neubauer will become the first woman in Ohio University’s 150-year history to lead its alumni association.

KU Alumni Association Creates First of its Kind Position for Legacy Student Recruiting
The association created its first legacy student recruiting position in an effort to help the University of Kansas reverse a 4-year trend of falling enrollment.

Washington State University Alumni Association Partners with Daily Deal Site
The Association will receive 10% of every deal sold on the daily deal site Sharing Spree, which has already donated over $300,000 to other local nonprofits and schools.

Western Kentucky University Campaign Music Video Garners Nearly 15,000 Views
The Alumni Association was responsible for sending out the video, a fresh take on a campaign celebration message.  A joint venture across campus, the video was initiated by VP for Development and Alumni Relations Kathryn Costello and involved members of the Advancement, Marketing and Creative Services, faculty, staff, and student communities.

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