5 Ways to Build a Partnership between Alumni Relations and Annual GivingPosted: January 24, 2013
Alumni relations and annual giving can be a perfect match. If these units embrace cooperation and collaboration, the university’s alumni engagement efforts will be more seamless and donor-centered.
BWF’s Heather Greig shares 5 ways these external relations units can work together to increase their effectiveness in alumni engagement.
In addition to Heather’s suggestions, consider these managerial approaches to strengthening the partnership:
- Explore areas of overlap that can strengthen each unit, while bolstering the efforts of the other.
- Define the expectations for your partnership; agree on what each unit will contribute, and follow through on that commitment.
- Educate your staff on the unique role each unit plays in achieving the common goal of advancing the university.
- Build in opportunities for ongoing communication, making sure goals and interests are still understood and aligned and that collaboration is active and dynamic.