@WorkingOrange – How to Manage a Higher Ed Twitter AccountPosted: June 20, 2013
Alumni Career Services on little to no budget? Here’s one FABULOUS thing you can do.
Our colleague Justin Ware uses the Syracuse University @WorkingOrange account to illustrate 3 tips for managing your Twitter account.
Bonus: We love their content! Syracuse’s Career Services department runs the @WorkingOrange account. They feature a weekly alumnus who guest-tweets about their careers and industries throughout the day. Lots of activity and interesting content for the online alumni audience.
It’s an age-old (in social media time) and still relevant question – “what do we tweet?” The easy answer is, “something that’s useful, valuable, and fun for your audience.” For a specific example of a Twitter account that covers those three things and more, check out Syracuse University’s @WorkingOrange. The @WorkingOrange Twitter account is run by Syracuse’s Career Services department and is awesome, because…
First, it provides valuable information about a hot topic, especially for younger grads. Those of us who work in higher ed know there’s a lot more to a four-year degree than simply landing a job. That said, it is a big reason why many people attend college. Which means, finding a good and rewarding job is part of the “product” that colleges and universities offer. And successful brands provide
adequate stellar customer service around their products. In large part, that’s what this Twitter account amounts…
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